Tuesday, February 12, 2008

When Ad Execs Show Hip Taste #1

I love how over the past decade, the songs in commercials have become incredibly chic and hip. I'm not the kind of person that will decry the use of a song in a commercial just because I view it as selling out (a term that gets thrown around too loosely nowadays). I actually welcome it as long as it makes sense artistically and the commercial doesn't overly bastardize the theme of the song. A lot of my favorite artists don't get mainstream attention, but that doesn't mean that I don't think people should know about a good unknown song.

While The Chemical Brothers aren't neccessarily obscure, it's not often that the casual music listener will come across one of their album tracks. "Dream On" is the closer to their last great album, 1999's Surrender, and it provides the soundtrack to the latest monster.com commercial. Good deal, Monster!

To buy Surrender from Amazon, click here

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