Thursday, April 23, 2015
Jhené Aiko - "Eternal Sunshine" music video
The first image we see is of Aiko on her back facing the camera with her eyes closed and her body slowly ascending from the pavement. Even when she starts singing and her eyes begin to open, they don't do so fully, suggesting that she's only half-awake while reciting the lyrics, "Is it strange for me to say/That if I were to die today/There's not a thing that I would change/I've lived well." Meanwhile, the camera continues to follow her as she rises and we see more and more of the scene that's happening below her. No cuts. No jumps. Just Jhené. It's a terrific way to draw in the audience within the first thirty seconds.
"Eternal Sunshine" is a song about reflecting on the good in one's life and in this Jay Ahn-helmed video, we picture Aiko doing so in a fashion that's meant to detail her soul leaving this world. Things become clearer as the video goes on and our patience is rewarded with a graceful depiction of life and death that's earned it a spot as one of the best music videos of the year. By incorporating personal events like a 2013 car accident with her family and the death of her brother, the emotional gravity of it all is on Aiko's face to carry and it's done successfully with a calm, contemplative melancholy. In this interpretation of death, all of the good things come to us right before our time. It's undoubtedly somber, but there's some comfort to be found in there.